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One of the best and quickest ways to connect with customers online is to list your company on local directories.
Zoeke on 24 May 2020 • 0 Comments
So there’s a bit of a stigma surrounding the idea that listing your business on an online business directory. I can understand why – business directories in South Africa seem a bit dodgy but I’m gonna give you three reasons why listing your business on a business directory is actually a good idea.
And finally, reason number three and I think most importantly, these companies have invested a lot of money in building the SEO for their website they’ve actually gone through all the trials and errors to establish themselves quite well on Google, Yahoo or Bing. In other words you don’t need to pay an SEO expert to boost your online presence for you. They’ve done it already.
Now just remember, if you are considering listing your company on these online directories, there are a few things you have to keep in mind.
Only register on popular or well-known business directories. You don’t want to be associated with any spammy or dodgy companies.
Only register if it’s free or very reasonably priced. Because you have to remember, it’s not guaranteed that you’re going to get work from these directories. It’s only exposure. No business directory can promise you work.
Also only a register with directories that are based in your country or in the countries that you intend on doing business with. There’s no point in registering with Yelp in South Africa.
And the bonus tip, please remember to keep your information relevant and up-to-date. Make a point of it, say maybe bi-monthly, login check your email address, check your telephone numbers, check that all the information listed is still valid and correct. There’s nothing as frustrating as actually trying to get a hold of a company just to find out that the contact number doesn’t exist anymore.
So what do you think about business directory listing? What’s the best business directory for your company to be listed on? Did you actually make money from these business directories? I’d love to hear from you. Leave your comments below and please remember to like and subscribe to this channel for more great videos. Until next time, Cheers!
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Zoeke is a Creative Design Studio based in Johannesburg. Our main focus is to help build and maintain your company brand through innovative solutions and trendy designs. We work closely with start-ups as well as established businesses to create compelling designs which drive their business forwards.
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