There are two basic types of digital graphic images existing on the web: pixel (also known as bitmap or raster) and vector. Quite often, it can be very confusing when your designer tells you: “your image quality isn’t good enough for printing”… but they don’t always explain to you why it’s not good enough?
So, let’s shed some light on the subject and explain the basic differences between pixel and vector. We will pinpoint the most important factors which could affect your choice of file format for your next project.
Pixel is BEST for:
> Website icons, logos or graphics
> Whatsapp Images
> Digital marketing material
> Social media & Website Ads
> Video Graphics
Pixel Formats: JPG, PNG, GIF, TIFF, PSD
Vector is BEST for:
> Logo & Branding design
> Stationary (business cards, letterheads, etc)
> Signage and Billboards
> Labels / stickers and packaging
> Any printing projects
Vector Formats: PDF, EPS, SVG, AI
Although designing is always best left for the pro’s, if you do decide to design your own material, we highly recommend using the right software from the start. Programs such as Adobe Illustrator or Sketch are best used to create and manipulate vector images. Avoid raster-based programs such as Adobe Photoshop when incorporating vector elements that need to be scaled. Below is a list of Pixel-based software (ideal for photo editing) and Vector-based software (ideal for creating).
BEST for Pixel:
> Adobe Photoshop
> Corel Photo-Paint
> GIMP (Freeware)
BEST for Vector:
> Adobe Illustrator
> Adobe InDesign
> CorelDraw
> Inkscape (Freeware)
> Sketch
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