ESCG is a specialist in sporting wear – they offer corporate wear, promotional items, sport team wear and a wide range of equipment. ESCG manufactures, prints and embryoid units, enabling them to control the turnaround time on all their products.
With ESCG having a new focus, the branding needed to be updated urgently. The vision was to create a graphic style that showcases its patriotism towards all sports in South Africa.
This styling then had to be carried over into all their branding, placing focus on corporate entities.
The branding was updated enhancing the “strength” of the brand. We created a bold modern logo with a chrome like finish and ‘n grunge overlay. The SA flag was also added, with a paint brush style.