Making it easy for your customers to find you via a Google listing can help boost your SEO rankings and makes it easier for local business owners to get their products in front of the right people… However, and here’s the catch, Google only allows certain methods of validation to certain countries. For example, an American company (based in America) can validate their GMB profile by phone or email. Unfortunately, South African business can only validate their businesses via postcard – so you’re pretty much reliant on our SAPO services. Without this postcard code, your GMB won’t feature on any of Google’s search consoles. But, if you’re feeling brave, you can possibly contact Google and do a telephonic interview with them in order for them to validate you.