One of the fantastic services we offer our clients when developing a website for them, is registering their company with Google My Business. But a common question that I get in response to this is, What is Google My Business and why is it so important?
Google My Business (or GMB and formerly known as Google Places for Business) offers companies a great opportunity to appear in Google search results – the best thing about this is, listing are free!
As the name implies, Google My Business allows you to create a business listing on either Google Maps and/or local search results. It provide the necessary information customers need to visit your site or store, contact your company or read up on reviews.
You can display important information about your business, including the opening/closing times, contact details, a link to your website or products and services. More recently Google has also released a new feature allowing you to post a link to articles or up and coming events.
Google is the world’s most popular search engine with an amazing search market share of more than 70%. Creating a GMB account on Google makes it easy for you to promote your business and provide information to your target market.
When you try searching for a company name, for example Zoeke Design Agency, the section on the right side of the search results would be a Google My Business profile.
Google My Business offers businesses a simple but effective way to bring in customers through search. With GMB you can: