A concept project exploring logo and brand identity design for a beauty and cosmetics brand.
02 | The Approach
What I did
Two weeks split: one week generating and refining logo concepts, one week of fine-tuning spacing, colour balance, and making sure the mark held up at small sizes (packaging, social icons) as well as it does large.
03 | The Results
04 | The Outcome
What changed
The outcome here is the identity system itself: a finished logo, colour palette and mark built to demonstrate brand-design thinking for the beauty and cosmetics space.