Food Lovers Market packaging design
Food Lover's Market, produce label design for apples, kiwi, bell peppers and pineapples.
01 | The Brief
What FLM needed
A white-label print supplier (Glo Digital Print) needed a set of produce labels for Food Lover’s Market’s fresh produce lines, apples, kiwi, bell peppers and pineapples, designed to work as a cohesive set rather than four unrelated pieces, and print-ready for production.
02 | The Approach
What I did
Each label was designed with a shared layout logic and colour-coded per produce type, so the set reads as one system on shelf even though each label carries different imagery and information. Files were set up to the printer’s exact production specifications.
03 | The Results
04 | The Outcome
What changed
The labels were delivered and well received, both the printer and Food Lover’s Market were happy with the final set at handover. There’s been no visibility into shelf placement since then, so rather than guess at an ongoing outcome, this case study rests on the design and production work itself.
Quick Facts
- 4 labels designed as one cohesive set - apple, kiwi, bell pepper, pineapple
- Print-ready files set up to the printer's exact production specifications
- Produced via a white-label printing partner for Food Lover's Market