LiftServ, a bold, masculine website for a forklift sales and rental company.
01 | The Brief
What LiftServ needed
LiftServ imports and markets LiuGong forklifts and material handling equipment across South Africa, offering sales, rentals and parts support nationally. They wanted a website with a deliberately masculine, industrial feel, built around a strong orange colour palette that matched the weight and scale of the equipment they sell.
02 | The Approach
What I did
The design leans into bold typography, high-contrast orange-on-dark colour blocking, and strong, confident imagery of the equipment itself, nothing soft or decorative that would undersell a brand built around heavy machinery. Structured around what a buyer actually needs to know: sales, rentals, and parts/service, front and centre.
03 | The Results
04 | The Outcome
What changed
The result is a site live at liftserv.co.za that reads as industrial and serious from the first scroll, matching the scale and seriousness of the equipment LiftServ sells, rather than a softened, generic look that wouldn’t suit the brand.
They also opted in for monthly maintenance checks done by Zoeke.
Quick Facts
- Full custom colour direction built around brand orange
- Structured around Sales, Rentals and Parts/Service
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