Juicefan Graphic design
JuiceFan, packaging design featuring licensed team branding for Mamelodi Sundowns, Orlando Pirates and Kaizer Chiefs.
Service: Graphic Design & Packaging
Timeline: 3 weeks
Year: 2023 & 2024
01 | The Brief
What JuiceFan needed
JuiceFan manufactures juice products for both adults and kids, and needed a set of packaging designs, including editions carrying official Mamelodi Sundowns, Orlando Pirates and Kaizer Chiefs branding, produced through JuiceFan as the direct client.
02 | The Approach
What I did
Each team edition needed to feel authentically tied to its club, colours, crests and identity used correctly and consistently, while still reading clearly as one JuiceFan product family across the full range, adult and kids’ lines included.
03 | The Results
04 | The Outcome
What changed
All editions were completed and delivered to JuiceFan for production, with each club-branded design signed off against official team branding requirements before going to print.
Quick Facts
- Multiple packaging designs across one product range
- Includes officially-branded editions for 3 major SA soccer clubs
- Separate adult and kids' product lines