Retropack is a family run business from JHB who believes in the fact that everyone has the right to fresh fruit and veg daily for a longer healthier lifestyle. Retropack was established to bring fresher products from South African farmers at the JHB fresh produce market to customer’s door daily.
Retropack’s ideal target market was a combination of young and old, moms & dads, spice enthusiasts and health conscious clients. The brand needed to be ‘non-exclusive’, friendly, welcoming, and that could encompass a variety of customers.
Zoeke develop an identity that is modern and bold, with a splash of colour. The additional double leave element to the ‘p’ typeface adds a softer touch to the bold font used throughout. A bright cyan & lime colour palette gives the brand an healthy feel.